Adobe fight fire with fire

Recently Adobe has been needing to deal with a massive force attacking its main domain of dominance, we can call this domain – the highly interactive web or RIA. I don’t refer to Microsoft SilverLight which is supposed to compete with Adobe Flash on the same ground, but to the brutal MS marketing machine. This machine can make every boy and girl blindly recite fallacious facts and numbly say things like “Yeah, but, SilverLight is search engine optimized”.

It took Adobe some time to understand what it is dealing with, and I think I’ve noticed a change in their PR brutality lately, generating big PR out of small things.

This last SEO announcement from Adobe, which claim that Flash will be more searchable by search engines, might have some substance in it, as opposed to the similar one from Microsoft, but, it’s still mainly a marketing battle. I just hope it doesn’t take too many resources out of the real development of the products.

Google were probably working on their own humanoid crawler that has a broader vision then just the Flash Player and can work with any RIA applications even if its written in AJAX or SilverLight. Apparently searching and indexing RIA is not an easy thing to achieve, and it doesn’t seem that even google has managed to do it yet.

The main problem of indexing Flash websites or any other RIA website, is to understand the context of the data and then link to it directly, aka deep linking. The fact that google can now read the text from within Flash even better then it did before, don’t yet solve that problem.

Even so, it doesn’t mean that we shouldn’t be optimistic, and there is a possibility that this will improved the indexing of Flash content. We’ll have to wait and see.

Guy A

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