The promise of google to have a human like understanding of the Internet it crawls has yet to reach reality. My point is that, we should start to expect Optimized Search Engines (OSE) instead of painfully optimizing our content for them (SEO). Currently search engines can’t understand RIA (Rich Internet Application), websites written in Ajax Flash and SilverLight, and the authors of these websites need to invest a lot of resources to make it SEO. As RIA become bigger and more significant part or the Internet daily, what use is a search engine that can’t understand it? It’s the age of obscurity all over again, the age before google.
This clip (02:22) has reminded me of the old promise that google will see and understand the web the same as we humans do, a promise which wasn’t really fulfilled. I know there is a big technological challenge in that, hey google can’t do it yet, but the one that will do it the best might be the next google.
The search engine game might be open again since the late 90th.